You ever have viewed box on website with a number of phrases or keywords with different sizes are available. What is that ? It is called as A keyword cloud. It is a Search engine marketing  (SEM) term that is referred to a group of keywords that are relevant to a specific website.

Keyword Cloud is a visual depiction of keywords used on a website, keywords having higher density are depicted in a larger fonts. Ideally your main keywords should appear in larger fonts in the cloud.

Keyword Density can be calculated as the percentage of occurrence of your keywords to the text in the rest of your web page. It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

You can use different free tools available on the net and maximum of them are free. Use these keyword clouds to check your website or blog keyword density. And use them  for better writing.

If you are setting up a website or blog, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' urls and other information because you don't want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

The keyword research tips presented here are your building blocks for getting ranked higher in the search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, most importantly in the text, not in the graphics, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles...not good.

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as "keyword stuffing". Do not overlook this useful keyword research tip. When you put the same keywords in an article too many times, a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site by banning your site or a particular page.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 400 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 20 times. This is way too much in my opinion. 2% is more reasonable. Each webmaster as their own density that they like to achieve based on past results. As long as you don't over optimize and you are making good profit from your rankings, then you can choose whatever keyword density you like. The best keyword research tip here is to use your keywords in a natural way. You don't want your readers to stop reading your articles halfway through it because they feel bored by a repetitious litany of the same keyword phrase.

The Right Density

No matter what exact density you choose, it is important to place keywords in a way that they are more prominent in the beginning and the end of your article. Having the right keyword density in your article makes it more likely that your article will rise in the search engine results and be seen by more web surfers.

If you have a business that you've built a Website for, or indeed a fully online business, then you shouldn't dismiss free listings in the major search engines as a source of traffic.

The Internet landscape is a constantly changing phenomenon and it can be very difficult to keep up-to-date with all of these changes. This is never truer than where the major search engines are concerned. Getting listed in Google, for example, was much easier two or three years ago than it is now. What with constantly changing search engine algorithms and the extra competition from more and more new Websites you can be forgiven for thinking that the work required to get a decent listing would be better spent elsewhere.

Of course, there are plenty of other things you can do to attract traffic to your Website, but most of them will be more costly than a free search engine listing so it's definitely still well worth the time and effort to submit your Website to the major search engines.

A word of warning. Beware the online services that offer to submit your Website to hundreds or even thousands of search engines and directories for a fee. There are lots of cases about false and expensive praises and assurance to be found here.

It is much better to hand submit your Website to the comparatively small number of search engines that really matter, or get a reputable SEO company to do it for you.

The submission software that runs from your own computer is really worth buying? Well, you'll find mixed feelings about these if you surf around a few of the major Internet marketing forums. Addweb is one of the best which is used by lots of people. This is a full-featured package that has many SEO tools as well as the submission engine. One very good feature of this package is that you can submit your Website(s) on a daily basis without fear of over-submission because the software has a built in knowledge base that contains the submission guidelines of the search engines and directories it submits to so it is programmed not to over-submit.

Before submitting your Website you should make sure that your pages are properly optimized with the right keywords and meta tags and that the right pages are on the site concerning the owner/organization behind the site i.e. the major search engines will expect there to be a contact page, an about page, a disclaimer page and privacy policy page for them to take the Website seriously. Your Website has to convey a professional impression of the person or organization behind it otherwise you run the risk of not being taken seriously - and that can result in you not being listed despite your best efforts.

Just because of the reason that you have informed the search engines of the existence of your Website or a blog and they have sent their indexing software to have a look at it does not mean that you will automatically be given a listing high enough in the results for your chosen keywords to get significant traffic. There's a little more to it than that. The main way that you'll impress upon the search engines that your site is important and that they should take it seriously and list it prominently in their results is by getting lots of links to it from other Websites - and the more important the Websites you can get links from, the better - but that's a whole other subject.

Keywords are the special words which have good advertising value and they are considered as weapon for blogging or website creation. When you use keywords in you posts or in contents then search engine can bring you more traffic related to those keywords. Generally keywords are decided as number of times people use the keywords in the search engines to search anything on the internet, more the search for keyword more it is valuable. There are some companies which are providing services to generate the keywords some of them are free and to get the full features out of them you could have to pay some membership amount.
The writers tend  to use SEO i.e Search Engine Optimization tools to find out those keywords which are heavily searched and writing their contents on their blogs accordingly. Some times you will find some posts and you are reading them for lot of time but the post has no sense at all , the reason could be SEO used by the writer. In the current trends of blogging the blog writers heavily work on SEO and SEO tools to enhance their blog but one thing can happen that you could make your reader unhappy by writing senseless contents and the reader will hesitate to visit your site next time and you could loose your visitor/reader. If it continues so it will affect you as reader decides your blogs fortune.
You should consider about writing your original contents and then at last you can think of adding some Key Words in your post where they can be inserted without changing the meaning of the sentences. It can be shown some how as following example.
e.g before - "make money from your blog"
      after - "Earn free online money from your blogging"

Some of the can be used to search Key Words for writing contents

1. Wordtracker

Word tracker is considered as the best keyword search tool available in market. Enter a keyword phrase you wish to write about  and then click on search, then Wordtracker will generate list of hundreds of related phrases and you can do your picking Wordtracker will make  a score out of  each phrase, based on the number of users searching for online and and it will also show number of websites targeting it. But you have to some 59 $/month (price may vary) to access all the features of Wordtracker. The site is also providing free 7 day trial to the users.
WordTracker

2. Google Adwords  Keyword Tool

This service is provided by the google.com. Google adwords keyword tool is fast, easy and free tool that can be used search the keywords. It is much fast compared to other keywords and produces good results. It also provides one facility to search keywords from particular site or a link.




Google Adwords  Keyword Tool

3. Keyword Spy
Keyword spy builds a profitable list of keywords using competitors keywords and by accessing a massive database of related and similar terms and phrases which can be used to achieve the desired results. This tool also provides the facility to see about your competitors site and keywords they are targeting.
Searching and spying campaigns may cost you some money but if you want to make money you have spend some for it. This service can be used as trial basis for some days.


Keyword Spy

4. Keyword Discovery
It is totally free key word searching tools and it works same as that of other sites, you have to provide some phrases and it will generate some top100 keywords list for you. It also provide some tools and features if you subscribe to the site.


 

KeywordDiscovery