The keyword research tips presented here are your building blocks for getting ranked higher in the search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, most importantly in the text, not in the graphics, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles...not good.

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as "keyword stuffing". Do not overlook this useful keyword research tip. When you put the same keywords in an article too many times, a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site by banning your site or a particular page.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 400 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 20 times. This is way too much in my opinion. 2% is more reasonable. Each webmaster as their own density that they like to achieve based on past results. As long as you don't over optimize and you are making good profit from your rankings, then you can choose whatever keyword density you like. The best keyword research tip here is to use your keywords in a natural way. You don't want your readers to stop reading your articles halfway through it because they feel bored by a repetitious litany of the same keyword phrase.

The Right Density

No matter what exact density you choose, it is important to place keywords in a way that they are more prominent in the beginning and the end of your article. Having the right keyword density in your article makes it more likely that your article will rise in the search engine results and be seen by more web surfers.

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